Wherever you are,
share your #Disaronno Sour Hour

Disaronno approached Monkey Trip to improve public and media attention towards the Disaronno Sour, proposing it as a refreshing summer drink to share with friends.

Our goal was to produce a video which, once launched on Facebook and YouTube, could maximise awareness, reach and interactions, maintaining high interest in the brand and pushing the "Sour Hour" concept making it memorable in the minds of consumers.