Summer #Pringles Karaoke
Create a funny and engagement digital amplification of Pringles as a cool summer brand and generate awareness of the Karaoke Kit through fun content.
We involved 6 famous influencers who love music and have big followers´ community.
Baby K, Brancar, Shade, Sodin, Maryna and Erika Kawaii.
We created a series of video based on a karaoke challenge, where influencers had to write songs inspired by their fans.
Fans used the international “emoji-language” to submit their feelings about Summer. Influencers had then created funny and irreverent songs about these emojis and posted them on their socials. They sung them using the Pringles Karaoke Kit on a pre-recorded customized instrumental song.
We also tapped influencers to create snackable content such as backstages and bloopers on their biggest platforms.
Over 5 millions were reached, videos across all platforms received over 1,6M views and almost 400k users engaged with the content. The sentiment was mostly positive across the influencer and brand's posts.